Google adds air quality data in search results
Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level.
Barry Schwartz on March 28, 2018 at 11:55 am | Reading time: 1 minute
Google now will show air quality and pollution data in the search results. If you search for [air quality], [air pollution] and/or qualifiers with city qualifiers, such as [air quality in nyc], Google will show a rating of the air quality in that city.
Here is a screen shot of the NYC example:
And for Beijing, where the air quality rated as “unhealthy”:
This works both on desktop and mobile search on Google.com.
The source of the data is from a company named BreezoMeter, and if you click through on the company name in the footer of the answer, it shows more details about the air quality in that location.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.