Google Business Profile bug prevents adding new businesses

If you try to add a new business to Google Business Profiles today, you may run into difficulties. When you get to the screen where you add your phone number and website address, Google won’t let you proceed to the next step.

It is unclear if there is an issue with phone numbers in general, which may be causing this bug, or not. But there are also businesses reporting their phone numbers are being removed and also rejected from their Google Business Profiles.

More details. As noted, on this screen, the “Next” button, simply won’t take you to the next screen:

Google product expert, Vinay Toshniwal, wrote in the Google Business Profile forums:

I’ve come across several posts about users facing issues when creating a Google Business Profile—specifically where the “Next” button becomes unresponsive after entering the phone number and website details.

Please note that I’ve already escalated this issue to the Google team. I’ll share any updates here as soon as I receive more information.

Vinay Toshniwal also noted that phone numbers are disappearing from some Google Business Profile listings.

Why we care. If you are trying to get a new business added to Google Business Profiles and run into this issue, you should know that this is impacting everyone. There seems to be a bug with Google where you cannot add new businesses right now. I suspect this will be fixed in the coming hours or days.