Google adds booking for spa and salon appointments from Search & Maps

Consumers across the US can now book appointments with salons and spas through Google.

Beauty is the second category of appointment bookings available through Google in the US. In December 2016, consumers in select cities could book fitness classes through the Reserve with Google site, as well as Google Search and Maps. That functionality rolled out to the entire US in March.

Users can select their appointment time, see pricing and submit their information to reserve a time. Those with Google Wallet enabled can also pay for services if supported.

Google first started testing booking appointments right from a business listing in Search in 2015. Merchants must be working with one of the booking partners to be eligible for Reserve with Google. Google already partners with MINDBODY, Full Slate, Front Desk, Appointy, zingFit, Genbook, SalonRunner, Rosy, Yocale and Wellness Living and will be adding many more partners, including Booksy, Envision, MyTime, Schedulicity, Setmore, Shore, SimpleSpa, SuperSalon and TimeTrade.

Fitness and beauty are just the beginning, says Google. More service categories will be coming to the Reserve with Google bookings program.

Correction: An earlier version of this story stated merchants must have a Google My Business account to be eligible for Reserve with Google, but that is not in fact a requirement.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.