Your competitors’ negative reviews could improve your PPC ads
What customers complain about can reveal what they value. Use those insights to find stronger PPC messages to test.
Topic: Booking.com
Google says DMA changes in EU resulted in worse degradation of search quality ever
Google said "the changes mark the largest reduction in quality of service at the world's most popular internet search engine in its 29-year search history."
Google expands direct booking for Local Services Ads
Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads.
Google expands Direct Offers with AI-generated bundles, native checkout and travel deals
Google is upgrading Direct Offers with AI-generated promotions, native checkout and travel integrations.
ChatGPT ads are showing up – a lot
ChatGPT ads are now appearing for roughly one in five questions on the free tier in the US, with an expansion to more countries already planned.
Google can book your flights, hotels and dinner reservations using AI
Plus, Google added new travel AI tools with Canvas and ways to find deals.
How agentic AI threatens to upend OTAs’ dominance in search
As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.
ChatGPT becomes a platform for apps – and maybe marketing
You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.
How to save $150,000 in brand CPC costs: Brand bidding explained
Brand bidding silently drains your budget. Learn how to spot it and turn lost clicks into sales.
International SEO basics: structure, hreflang, and common mistakes
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
YouTube First Position Ads now available across Display & Video 360
First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.
How one Google featured snippet is killing commercial list-based content
A look at Google's "From sources across the web" SERP feature, its similarity to programmatic SEO content and impact on fair competition.
In-house vs. agency SEO work: The pros and cons
Looking for a change in your SEO career? Can't decide between an in-house marketing or agency role? Here are the pros and cons to consider.
Google introduces three new travel products for hotels
Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles.
Snapchat now offers Dynamic Ads for Travel
Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads.
Google’s November 2021 core update hit fast and hard; here is what the data providers saw
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast.
Google to sunset Gallery ads beta, focus on Image Extensions
Simple wins out. Image extensions and dynamic image extension betas will continue.
Google’s solution to search results dominated by FAQ Schema
When FAQ Schema first launched, it was an exciting time for SEO. But the excitement soon turned to frustration (for some), with the guidelines for implementation being so broad they applied to just about any page on the web.
What will Google Hotels mean for online booking sites?
The new site mirrors the UI of Google Flights and could have a similar affect on the hotel booking market.
Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
The new spec is available through the Gmail Developer Preview, with support in Gmail slated for later this year.
Businesses can now sign up to add booking buttons to their Google local results
After many questions, Google finally adds a feature to let you easily add a "book online" button to your local business on Google Maps or Google Search.
Google adds booking for spa and salon appointments from Search & Maps
The Reserve with Google program makes it possible to book appointments right from Google.
Google Hotel Ads now showing nightly price trends
Shows best prices for one-night stays by day when data is available.
Foursquare Joins Apple Maps Data Sources As Company Builds Out Ecosystem
Apple continues to improve its mapping product by adding new features and content, albeit often under the radar. Last year, reviews and content from Booking.com and TripAdvisor began to show for locations and travel destinations, especially outside the US. In June of this year, the company introduced public transit routing as part of iOS 9 […]
Report: Apple Using Camera-Equipped Minivans To Capture Map Data
It’s a very safe bet that Google has invested hundreds of millions of dollars into Google Maps and Street View. While many people regard Street View as eye candy, it has actually served a more important function: capturing real-world geo-data for Google Maps. Now Apple appears to following in Google’s tire tracks. According to an article in […]
Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases
TripAdvisor and Booking.com reviews now appearing in search results.
Priceline’s Booking.com Surprises As Top AdWords Impression-Earner Among 12,000+ US Travel Advertisers In 2013
Travel advertisers spent three quarters of a billion dollars on Google AdWords in the U.S. last year, according to AdGooroo’s annual review of AdWords activity in the U.S. travel sector. Nearly 12,700 travel advertisers competed for visibility on more than 50,000 keywords. Booking.com captured more impressions on Google AdWords desktop/tablet in the U.S. than any […]
Is Google Poaching Clicks From Travel Advertisers? Spend Trends Down Even As Advertisers Increase (Study)
On the cusp of the summer travel season, AdGooroo has taken a look at the state of paid search in the travel sector in the U.S. The company has found that, on the whole, paid search expenditures have been trending down since 2011. Spend fell 19% from January through April of this year compared to last […]
Priceline To Buy Travel Search Engine Kayak For $1.8 Billion
Priceline is a public company that owns several other travel brands, including Booking.com, Agoda.com, Cheaptickets.com, Rentalcars.com and a few other travel sites. You can now add leading travel search engine Kayak.com to that list. Priceline announced that it was buying the travel site for $1.8 billion (in cash and stock). Priceline and Booking.com are reasonably strong […]