Google Adds Explanations To Knowledge Graph Associations

Google has added explanations in the “people also search for” section of the knowledge graph results. The explanations shows why Google added a specific person or thing in the related area under a specific knowledge graph. Google associates this with the bacon number easter egg they ran earlier this year but in a much more […]

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Google ExplanationsGoogle has added explanations in the “people also search for” section of the knowledge graph results.

The explanations shows why Google added a specific person or thing in the related area under a specific knowledge graph. Google associates this with the bacon number easter egg they ran earlier this year but in a much more useful way.

For example, search for [Kirsten Dunst] and you will see a “People also search for” with Tobey Maguire also showing up. When you hover your mouse over Tobey Maguire, it shows the text, “Kirsten Dunst and Tobey Maguire both appear in Spider-Man 3, Spider-Man and other movies.”

Here is a picture:

Google Graph Explanations

Google is initially rolling this out major co-starring roles between actors, movies, and TV shows. It also should work for family connections amongst famous people. Google hopes to continue to expand this to more entities, relationships and people and things.

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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