Google Adds Explanations To Knowledge Graph Associations

Google has added explanations in the “people also search for” section of the knowledge graph results.

The explanations shows why Google added a specific person or thing in the related area under a specific knowledge graph. Google associates this with the bacon number easter egg they ran earlier this year but in a much more useful way.

For example, search for [Kirsten Dunst] and you will see a “People also search for” with Tobey Maguire also showing up. When you hover your mouse over Tobey Maguire, it shows the text, “Kirsten Dunst and Tobey Maguire both appear in Spider-Man 3, Spider-Man and other movies.”

Here is a picture:

Google is initially rolling this out major co-starring roles between actors, movies, and TV shows. It also should work for family connections amongst famous people. Google hopes to continue to expand this to more entities, relationships and people and things.

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About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.