Google’s Knowledge Graph Gains “Carousel,” Goes Worldwide In English

Today at the Google Search Breakfast, Amit Singhal, head of Google search, said Google is launching the Knowledge Graph worldwide for English speakers The launch seems to be rolling out slowing to all countries with English based language. The complex thing with rolling this out globally is that searching for [chiefs] in the States should […]

Chat with SearchBot

knowledge-graphToday at the Google Search Breakfast, Amit Singhal, head of Google search, said Google is launching the Knowledge Graph worldwide for English speakers

The launch seems to be rolling out slowing to all countries with English based language.

The complex thing with rolling this out globally is that searching for [chiefs] in the States should return a very different knowledge graph than searching for the same thing in the United Kingdom. As Danny lived blogged:

It’s hard to make predictions because the same word can mean different things. Cookies in the US are called biscuits in India, and biscuits mean different things in the US. Oh, how I’ve lived that. Same issue in Britain. Ask for a biscuit, you ain’t getting a biscuit.

Google is also releasing an expandable knowledge graph called the Knowledge Graph Carousel. Here is a picture:

Knowledge2

Here is a video of the changes:

Related Stories:


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

Get the newsletter search marketers rely on.