Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools

You can now communicate subdomain moves in Google Webmaster Tools Change of Address tool.

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Google has quietly added support for moving subdomains, i.e., to a new domain in the Change of Address tool within Google Webmaster Tools.

If you review the documentation, as of last night, it was updated to include “or subdomain” to the instructions. The new documentation reads:

  • Use the Change of address tool when your site move entails a domain or subdomain change, such as changing from to or
  • Note: The tool does not currently support the following kinds of site moves: subdomain name changes, protocol changes (from HTTP to HTTPS), or path-only changes.

Previously, you were unable to communicate to Google in Google Webmaster Tools that you are moving a subdomain to a new domain. Now you can, which is a great addition to the change of address tool. Of course, many still want the change of address tool to support HTTP to HTTPS moves, which is currently does not. In either case, setting up 301 redirects is a really good step to also communicate the domain moves.

Menashe Avramov created a screen shot of the document change, which I will embed below as a PDF:

Postscript: On April 14, 2015, Google officially announced this support on Google+. I am not sure why it took them 3 weeks to announce it, maybe they were testing it more.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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