Google Ads simplifies product campaign tracking
Google Ads now shows per-product campaign eligibility, making gaps and overlaps easier to spot.
Google Ads rolled out a feature in the Products section that shows which campaigns each product is eligible for.
How it works. A new dashboard in the Products section, available now in Google Ads, includes:
- A pop-up panel listing “Eligible” and “Not eligible” campaigns for each product.
- A table showing product details, status, issues, and priority flags.
- A line graph summarizing campaign status trends.
- Filters to segment eligibility views.
Why we care. You can now quickly identify products missing from key campaigns or unintentionally overlapping across Shopping and Performance Max. This added visibility reduces the need to switch between campaign views to diagnose eligibility gaps.
The big picture. The changes help you quickly identify products not running in expected campaigns, spot campaign overlap before it becomes a budget issue, and save time troubleshooting product-level issues.
Between the lines. This is Google’s latest move to give advertisers more granular control over Shopping campaigns, where product-level optimization can make or break profitability.
First seen. This update was spotted by PPC News Feed owner Hana Kobzová.
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