Google & Baidu Fail China’s Pornography Test, May Lead To Penalties

The Associated Press reports that China has begun a process to “purify the Internet’s cultural environment and protect the healthy development of minors.” This has resulted in the Chinese government finding that both Google and Baidu have failed to take “efficient” actions to remove content from their results after being notified of issues. The AP […]

The Associated Press reports that China has begun a process to “purify the Internet’s cultural environment and protect the healthy development of minors.” This has resulted in the Chinese government finding that both Google and Baidu have failed to take “efficient” actions to remove content from their results after being notified of issues.

The AP added that China said violators will be “severely punished,” but did not say how they might be punished.

Cui Jin, a Google spokeswoman in China, told the AP that Google does not have any pornographic content in Google China and added, “if we find any violation, we will take action. So far, I haven’t seen any examples of violations.”

Popular Chinese web portals Sina and Sohu have also been cited with violations.

The Financial Times also has some more history on this topic.


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About the Author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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