Google, Bing Up While AOL Hits All-Time Low: comScore December Search Data

Ahead of their official release, financial analysts released comScore’s December search data. Total search query volume, minus “contextual search” (slideshows), was reportedly up 24 percent vs. a year ago for a total of 18.2 billion monthly queries. Here are the market share figures:

• Google — 66.6 percent (record high for Google in comScore’s numbers)
• Yahoo — 16 percent (down from 16.4 percent in Nov)
• Bing — 12.0 (up from 11.8 percent in November)
• Ask — 3.5 percent (down slightly)
• AOL — 1.9 percent (an historic low)

None of these figures include mobile query volumes, which will become material over time. The combined Bing-Yahoo share was 28 percent, basically flat vs. November. Below is the November comScore chart:

Yesterday Hitwise reported its search market share numbers, showing Bing with a 5 percent gain in December.

Postscript: comScore has now released its numbers officially.

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He researches and writes about the connections between digital and offline commerce. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.