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Google, Bing Up While AOL Hits All-Time Low: comScore December Search Data

Greg Sterling on January 14, 2011 at 12:10 pm

Ahead of their official release, financial analysts released comScore’s December search data. Total search query volume, minus “contextual search” (slideshows), was reportedly up 24 percent vs. a year ago for a total of 18.2 billion monthly queries. Here are the market share figures:

Google — 66.6 percent (record high for Google in comScore’s numbers)
Yahoo — 16 percent (down from 16.4 percent in Nov)
Bing — 12.0 (up from 11.8 percent in November)
Ask — 3.5 percent (down slightly)
AOL — 1.9 percent (an historic low)

None of these figures include mobile query volumes, which will become material over time. The combined Bing-Yahoo share was 28 percent, basically flat vs. November. Below is the November comScore chart:

Yesterday Hitwise reported its search market share numbers, showing Bing with a 5 percent gain in December.

Postscript: comScore has now released its numbers officially.

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.