Google: BitTorrent Back In Auto Complete To Make Search “More Useful to People”

Yesterday we reported that after over two years of being missing, BitTorrent is back in Google’s auto completion results. That means, when you start typing the letters [bit] into Google’s search box, Google will offer an instant search suggestion of the term BitTorrent. Before yesterday, for over two years, Google did not show BitTorrent as […]

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BT_wavelogo_purple_hugeYesterday we reported that after over two years of being missing, BitTorrent is back in Google’s auto completion results.

That means, when you start typing the letters [bit] into Google’s search box, Google will offer an instant search suggestion of the term BitTorrent. Before yesterday, for over two years, Google did not show BitTorrent as a search suggestion.

We asked Google why the change of heart? Google told us it was not removed originally for policy issues but didn’t offer us a reason on why the search suggestion was removed. Instead, Google told us, “we’re always updating Search to make it more useful for people.” A Google spokesperson made sure to add, “this is not as a result of any change in our policies.”

Of course, we find it hard to believe this is just a routine change in the auto-complete suggestions. The timing of the original removal of the BitTorrent suggestion was the same time Google removed other piracy related terms such as torrent, rapidshare and others.

Google does however state on the record that this change was not as a result of any change in their policies.

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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