Google Continues To Play With AdSense Ad Fonts

I reported at the Search Engine Roundtable that Google seems to be testing additional AdSense fonts for the text used in the ads.

The image shown here is from when Google tested using the Comic Sans font back in May. These tests seem to have expanded into various font types, including but not limited to Times, Arial, plain serif, larger fonts, smaller fonts and so on. Some publishers feel the ad font tests make their sites look unprofessional, while others are enjoying the increased click-through numbers they are seeing on those ads.

We have no official word from Google on these tests, but it appears that the tests are wide enough to be considered real Google tests.