Display ad costs fall ahead of the holiday shopping rush
Lower display ad costs could give holiday marketers a cheaper way to reach value-conscious shoppers before competition intensifies.
Topic: Christmas and holiday season
Google releases AI shopping updates for the holidays
Google's holiday AI updates include new AI Mode responses, Gemini shopping, agentic calling, and agentic checkout.
Your Q4 ecommerce checklist for peak holiday sales
Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success.
Key takeaways from the UK’s most effective holiday ads in 2023
Explore the magic of the UK's top Christmas ads. From emotional resonance to brand recall, find out what makes them so effective.
Ecommerce PPC: 4 optimizations to do before the holiday season
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.
3 last-minute Amazon optimization tips for the holidays
Here's how you can optimize your Amazon product listings, attract last-minute shoppers and get a slice of the holiday sales pie.
5 SEO best practices for Black Friday and the holiday season
Looking to boost your holiday sales this Black Friday/festive season? It's best to plan ahead of time and implement these seasonal SEO tips.
The top 100 consumer products this holiday season, according to Google
Along with supply chain delays, the pandemic has also brought more shoppers online. Retailers should evaluate their inventory to account for potentially heightened demand and ensure their product feeds are up to date.
4 ways to make your e-commerce experience engaging and bright
The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual experience.
With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season
Pricing and promotions in Google Shopping could be more important than ever this year.
5 tips for adding connected TV to your holiday ad strategy
With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game plan.
Google Merchant Promotions will be approved faster this holiday, Google says
Google also announced pre-holiday updates for Local campaigns.
Amazon had a record-breaking holiday season, here’s how advertisers managed it
The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.
How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers
According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website.
SearchCap: Google recent searches bug, Google mobile shopping & flight search upgrade
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google home page search box now shows you recent searches by defaultNov 21, 2017 by Barry Schwartz Even former Google search executive Matt Cutts calls this new Google search behavior “super […]
Google Flights gets a redesign in time for the holiday season
The new design for Google Flight search makes it easier to find cheaper flights, says Google.
‘Tis the season! Google spreads more cheer on Day 2 of its Holiday 2016 doodle series
Google's 2016 holiday doodle series included three separate animated images posted on December 23rd, 24th and 25th.
‘Tis the season! Google spreads cheer with its Holiday 2016 Day 1 doodle
Google has created two versions of the doodle - one for the Northern Hemisphere and one for the Southern Hemisphere.
SearchCap: Santa, Google NCR & SEO Success
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Authoritative Links: Search Engine Land’s 10 Top Link Week Columns Of 2015Dec 28, 2015 by Jessica Thompson Though naysayers continue to predict the death of link building, it’s still going strong. […]
Holidays Are Comin’: Preparing Your Paid Search Programs For The Festive Season
Time to start planning those Black Friday campaigns! Columnist Laura Collins shares her tips for getting the most out of your paid search campaigns this holiday season.
SearchCap: The Day In Search, December 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Retailers Spending Record Levels On Paid Search In 2013 Holiday Season An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and […]
Retailers Spending Record Levels On Paid Search In 2013 Holiday Season
An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts this year. The record highs in paid search activity set in 2012 were surpassed this year as clicks increased 27 percent, impressions rose 12.5 […]
WhitePages Report Highlights Sad Side Of Season With Spike In Dating & Pet Searches During Holidays
Using search data from 2012, today’s WhitePages report shows just how depressing the holiday season can be. According to the site, last year witnessed a 265 percent increase in searches for dating services, and more than double the average number of searches for pet stores during the days between Thanksgiving and New Year’s Eve. “The […]
NORAD & Google Launches Rival Santa Trackers; Still No Comment From Santa’s Camp On Which Site Mrs. Claus Will Use
After NORAD announced last week it would be joining forces once again with Bing to track Santa’s whereabouts during the holiday season, NORAD Tracks Santa went live on Dec. 1. Google followed suit today by announcing the return of its own Google Santa Tracker. There’s still no comment from Santa’s camp on which site Mrs. Claus will be […]
SearchCap: The Day In Search, November 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Black Friday – A Cautionary Tale From An Online Retailer Back in 2010, I wrote a post entitled,“Black Friday? Bah! Cyber Monday? Humbug!” in which I did a fair amount of […]
Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts
Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product searches have been dominated by fitness gadgets, mobile devices and game consoles, giving evidence to a holiday season overrun with tech gifts. Based on search and click trends for the weeks of October 12 through November 9, […]
SearchCap: The Day In Search, July 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers […]
Google’s Festive Happy Holidays Logo For 2012
Google is featuring a Google logo, aka Doodle, for the holiday season this morning. The logo is incredibly happy and festive, with lots of colors and Christmas like characters and activities within the logo that makes up the letters in Google’s name. The logo can be found worldwide today, December 24th, on Christmas Eve. But […]
What The Holidays Tell Search Marketers
I realize most of us are already well-focused on 2012, so a look back at the 2011 holiday season may seem a bit dated. However, the holiday season provides search marketers a snapshot of behavior that should prove relevant for the upcoming year, though perhaps on a smaller scale. To gain a more accurate view […]
SearchCap: The Day In Search, December 23, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New Happy Holidays Logo: Dancing Christmas Lights & Jingle Bells For Christmas and the holiday season, Google has a new musical logo out that plays Jingle Bells and ends by […]
Google’s 2011 Happy Holidays Logo: Dancing Christmas Lights & Jingle Bells
For Christmas and the holiday season, Google has a new musical logo out that plays Jingle Bells and ends by wishing “Happy Holidays.” The special logo, or “doodle” as Google calls them, starts out with an all-white background: Push any note, and the logo lights up with the Google name as Christmas lights: As you […]
Champagne Or Boone’s Farm? 3 Things That Will Determine Your Holiday Search Success
I can remember the very first time a client gave me incremental money for the holiday season. It was a whopping $10,000 to spend over two months. I was flying high – we all were. Our entire agency, all five of us, stopped working and had a glass of champagne together to celebrate. This was […]
5 Powerhouse Holiday Marketing Strategies For Online Retailers
Think it’s too soon to shop online for the winter holidays? Think again. Some retailers have been promoting holiday sales since this past summer. This year, both Walmart and Target held the first ever Black Friday in July sale, offering deals on a variety of electronics, apparel, toys, beauty products, sporting goods and other essentials. […]
Paid Search Strategies For Boosting Holiday Season Profits
Will this year be the year when online holiday sales return to double digit growth? Or will the holidays once again deliver lackluster growth in the low single digits for online advertisers? While predicting how much consumers will buy may be difficult, predicting how they will likely behave is not.
Yahoo Paying Luggage Fees At Two Bay Area Airports
Peace on earth, good will toward holiday travelers. That seems to be Yahoo’s modus operandi today: The company is paying the baggage fees for all outbound travelers at San Francisco and San Jose international airports. It’s part of the Yahoo for Good campaign, and as local news reports suggest, it’ll probably help build some goodwill […]
Five Search Marketing Tips For The Holidays
Ah, the holidays—the most wonderful time of the year for retailers. Even though the uncertain economy has retailers only cautiously projecting an uptick in sales this holiday season compared to last year’s dismal downturn, the truth still holds that most will make 25-40% of their yearly sales in November and December. What is unique for […]
Google’s Countdown To 2009 Promotes Products & Services
Did you know Google has a countdown to 2009 calendar? It is available at google.com/countdownto2009/ and it basically is a dressed up calendar with ways to use Google for the holidays. Each day of the calendar has a new Google tip for the holidays. There is also a mobile version and it can be added […]
8 DON’Ts and 7 DOs For Holiday eCommerce
The holiday season is almost upon us. It’s time to start looking over the inventory, keywords, and offers to make sure you’re ready for Cyber Monday. In today’s column we offer several things to do and important don’ts that will help you have a successful holiday season. Don’t… Blindly test Traffic in December is unlike […]
Holiday Search Engine Logos For 2007
Happy Holidays, Search Engine Land Readers! The logos above are from Google, Yahoo, and Ask.com for the 2007 holiday season. Google will actually be uploading a new holiday logo each day, Yahoo’s logo is very animated, and Ask.com has snowflakes falling from the sky! Plus, as always, ’07 Holiday Season Logos & Themes From Search […]
Google Dresses Up Sponsored Links With Holiday Dividers Again
Like every year for the past three years, Google has dressed up the divider bar between the sponsored listings and the free listings with something special for specific holiday searches. For example, a search on christmas displays Christmas trees as the divider, as illustrated below: