Google TV: What you need to know about CTV buying in Google Ads
New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.
Topic: Playstation
In-game ads: why brands should be excited
Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions.
CPL Definition (Cost Per Lead)
The CPL price means that every time the advertiser gets a lead (a potential customer’s contact details), the CPL price is paid. For example, if you ran a CPL campaign paying $4 to gather a list of 1,000 people who were interested in buying a PlayStation, you would pay $4,000 dollars once you had 1,000 […]
New AdWords Audience Insights Report Offers Deeper Dive Into Audience Demographics
Google VP Brad Bender says the new tool - which includes details like interests, locations and device usage - is currently rolling out.
Bing Posts Its Most Popular Searches For 2013, Naming Beyonce The Most Searched Person Of The Year
Bing has released its most popular searches for 2013, including more than 20 “Most Searched” lists, from most searched persons, sports stars and teams, to most searched TV shows and movies, social sites, entertainment electronics and apps. Beyonce topped two lists, winning the No. 1 spot for most searched person of 2013 and most searched […]
Bieber Tops Bing’s List Of Most Popular Searches In 2011
First out of the gate this year in the annual rush to declare search winners is Bing, who earlier today unveiled the top searches of 2011 at BingTrends.com. Bing.com also created an original video to recap the year in search, ending the clip with the Twitter hashtag #My2011. Video: Bing Originals: Decisions That Shaped 2011 […]
Facebook Launches “People Talking About This” Metric, Premium Ad Unit & More
Facebook is launching a new “People Talking About This” metric for fan pages this week, designed to show conversations happening about a brand or page owner across the web. It’s part of an upgraded Page Insights tool. Also released is a new Page Insights API tool. Facebook emailed us the information about the launches tonight, […]
Google Hiring Spam Fighters In Dublin
Kaspar Szymanski from Google’s search quality team announced on the Google Webmaster blog that his office is hiring Search Quality Associates to work in the Dublin, Ireland office. Search Quality Associates are basically Google web spam fighters. They are responsible for digging deep into site code, investigating site issues, looking for search quality issues and […]
Roku: My First Day Review & Impressions
Until recently, I’d never heard of Roku, a little box that makes it easy to download TV shows and movies through the internet, for viewing on your TV. But as part of my Life With Google TV series, I’m looking at other internet-to-TV devices. Roku is pretty cool, and a no brainer for anyone who […]
Bing Offers Free T-Shirts … For Your Xbox Avatar
Let’s give Microsoft’s marketing folks some credit for thinking inside the box. Literally. They’ve taken their Bing promotional efforts inside Microsoft’s own Xbox gaming platform with free codes that let Xbox Live users outfit their avatars in Bing t-shirts. That’s what you’ll see when you search Bing with the magic search phrase. As Bing said […]
Obama Praises Twitter, Google & Facebook — But Not Microsoft’s Xbox
Does today’s speech from President Barack Obama to school children across the United States need any more controversy? Having listened to it, I personally can’t see many parents objecting. But I could see one tech company not happy: Microsoft. Competitors like Google got called out as “good” things to aspire to while a Microsoft’s Xbox […]
Google Dresses Up Sponsored Links With Holiday Dividers Again
Like every year for the past three years, Google has dressed up the divider bar between the sponsored listings and the free listings with something special for specific holiday searches. For example, a search on christmas displays Christmas trees as the divider, as illustrated below:
SearchCap: The Day In Search, Jan. 22, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Google Seeking To Place Ads In Video Games; In Talks To Buy Adscape Media
Google’s Next Ad Frontier May Be Inside Videogames at the Wall Street Journal shows reports that Google is in talks with Adscape Media, an in-game advertising company. This shows that Google is interested in placing ads within video games such as PlayStation, Xbox, Nintendo and other game console units. Since most of the new game […]