Google

Google Earth 4.3 To Launch, KML Becomes Open Standard

According to the Google Earth Blog, Google Earth version 4.3 (free) is coming later today. Among the upgrades and improvements are faster load times for 3D buildings, day/night lighting, new navigational options, and StreetView images. (Google has also just started to let StreetView on to third party sites.)


In addition, as the Google LatLong Blog reports, KML (which originally stood for “Keyhole Markup Language”) has now become an accepted open standard, which joins GeoRSS. KML has been formally accepted by the international body, the Open Geospatial Consortium (OGC), and Google no longer literally owns it.

Michael Weiss-Malik, KML Product Manager, says in the post, “Fundamentally, our interest is not to control information, but rather to encourage its spread.” The spread of that information has already extended to Google competitor Microsoft Virtual Earth, which has started to include KML files in Live Search Maps.

Separately, the Google Blog is reporting that YouTube videos can be uploaded to Google Maps. This has been true for some time, however.

Explore more on

Bing Maps Bing Maps for Enterprise Google Google Earth Google Maps Google Street View Keyhole Markup Language Microsoft YouTube
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.