Google Endings Commission Payments In Europe, Middle East & Africa

By Danny Sullivan

Published: September 24, 2007 at 10:11 am

Back in September 2005, Google announced an end to commission payments to
agencies in Europe, the Middle East and Africa, replaced by "Best Practice Funding." That was to me simply
still paying commissions, only under a different name and a more standardized
pan-European rate. Now even Best Practice Funding is going away.

Google to end ad agency subsidy from The Guardian has more details on the
move. The program is to stop at the end of 2008. Despite being called something
other than a commission — and sometimes described as a way for agencies to try
new ad offerings from Google — the payments were not restricted in anyway, to
my knowledge. You know, like commissions.

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About the author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.