Google Expanding Its Hotel Prices Experiment In Google Maps

You may remember, or maybe you’ve seen, the Google Maps test that involves showing room prices as part of a hotel’s local business listing. We wrote about it in March when few users were opted in, but Google tells Search Engine Land today that the experiment is rolling out to more searchers over the next couple weeks.

Here’s what it looks like (from our previous article):

A Google spokesperson says the experiment is still only being shown to U.S./English searchers. The test has the same functionality as shown above and the same partners are involved; but more end users will start to see hotel prices when using Google Maps. As we reported in March, Google also says the experiment has no impact on how hotels are ranked in Google Maps search results.

The hotel prices test in Google Maps is unrelated to the company’s recent purchase of travel software company ITA.