How Google’s AI Overviews are accelerating change in paid search
Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first.
Topic: Hotel
Google Ads links web + app campaigns with new features
New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.
Google introduces three new travel products for hotels
Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles.
Google’s free hotel booking links arrive on Search and Maps
The expanded capabilities may be good news for hotels, but not so much for online travel agencies.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
Google Posts open to hotels for update notices but not promotions
Hotels can now officially use Google Posts in their local listings but in a limited way.
Advertisers can adjust conversion values in Smart Bidding in the coming weeks
"This allows businesses to get their intuitive/institutional knowledge into the machine learning to optimize more accurately."
How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief
Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy.
Google Ads Editor v1.7 brings support for Hotel ads and lead form extensions
The update also enables advertisers to download specific parts of their campaigns to work on offline.
Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out
Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.
Google Search adds flight, hotel search features around COVID-19
Hotels should be aware of the new search filters and features from Google Travel.
Google tests feeds for App install campaigns, expands deep linking and reporting
Updates are aimed at improving app install outcomes.
Hotels can now add services, amenities in Google My Business
Now you can control your hotel details on Google Maps and Google Search.
Google My Business supports hotel check-in and check-out times
Google is now giving hotels a way to communicate even more about their properties to customers.
Google launches new design for hotel search results
After months of testing, Google has released a new design for the hotel search results.
Google hotel search results testing ‘price insights’
Is the hotel you are about to book a good deal? Google can now tell you if you should book that hotel now.
Google tests location tab for hotel knowledge panels
Need help finding a great hotel based on what you can do near that hotel? Google is testing a location tab that shows you just that.
Google brings Hotel Ads into the Google Ads platform, updates feed management hub
A new Hotel Ads campaign type is currently in beta.
Google adds price tracking features to flight search, hotel search and Google Trips
Google adds several features to help searchers plan their getaways.
Google upgrades flight and hotel search to provide price grid views & more
Google's new features can help you find the perfect route and most economical prices for your upcoming trips.
Google adds vacation rentals filter to hotel search results
Now filter your hotel searches in Google for vacation rentals directly in web or hotel search results.
Google confirms it’s rolling out new reviews format for hotels
It's official, Google is rolling out the more graphical user interface for hotel reviews.
New Google test shows hotel reviews grouped by traveler type & categories
Google tests hotel reviews summarized by categories: rooms, location and service & facilities and traveler types -- couples, families, solo and business travelers.
Google City Searches Now Include Hotel Booking Info In Knowledge Graph
Average star rating and costs for city hotels are listed, along with "View hotels" link that delivers results page for hotels in the relevant city.
Google Showing Date Selector In Knowledge Graph Carousel For Hotels
Google has added a new feature to the Knowledge Graph Carousel, where for some search queries, it will show a date selector box. For example, a search on [hotel in new york] returns the local hotel listings at the top carousel but now adds this date selector option. Here is a picture: You can now […]
Search For Hotels With Google Hotel Finder
Forget using Google Maps when you want to find a hotel to stay at for a business trip or family vacation! You can now use Google’s Hotel Finder. Google Hotel Finder is a search tool specifically designed to make it easier to find and compare hotels for your trips. The features include: Draw simple shapes […]
Oyster.com Adds Hotel Search By Image Feature
Today, Oyster.com, a hotel review site and booking engine rolled out “Oyster Shots”, a new search by hotel photos feature, following a similar trend of expanded image search capabilities by Google. All images are editorially tagged and categorized, and include underlying geocoded data signals, such as GPS camera data. In the challenging travel vertical, Oyster […]
A New Search Engine for Hotel Rooms: Room 77 Launches
Like “seat guru for hotel rooms,” was my immediate thought; Room 77 is a search engine for hotel rooms. The site is creating and indexing data on hotels in the US and UK (and eventually around the world) that qualify with three stars and above. There’s also an iPhone app launching simultaneously today. There are […]
Google Expanding Its Hotel Prices Experiment In Google Maps
You may remember, or maybe you’ve seen, the Google Maps test that involves showing room prices as part of a hotel’s local business listing. We wrote about it in March when few users were opted in, but Google tells Search Engine Land today that the experiment is rolling out to more searchers over the next […]
Farecast Offers Hotel Search
In the context of a larger discussion of how data mining is being used by several Internet sites, Gary Price posts about the introduction of hotel search on the Farecast site. Farecast’s core service has sought to save consumers money by using historical information and other data to determine whether airfares are rising or falling […]