Google gears up for 2016 Rio Olympics with search updates & YouTube highlight videos

Olympic event information will be delivered via Google search, along with broadcaster videos on YouTube.

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Google says it’s “bringing the best” of its products to this year’s Olympic Games in Rio de Janeiro, Brazil.

According to the Official Google Blog, the site will be adding event schedules, medal counts, athlete information, competition results and TV schedules (for 30+ countries) in Search.

In addition to Olympic-related search updates, YouTube will have event highlights by official broadcasters from more than 60 countries. Also, 15 of YouTube’s top creators will be in Rio live-streaming events.

[pullquote]We’re bringing the best our products have to offer to help people around the world stay up-to-date with the Olympic Games Rio 2016.[/pullquote]

The Google app on Android and iOS is also getting the Olympic treatment. Olympic-related searches will return an option to receive automatic updates on top events and medals won.

Google Olympic mobile updates

Google says users can also follow worldwide Olympic-related search trends and explore Rio venues via Google Maps Street View.


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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