Google Giving Stock Tips With Domestic Trends

The Google Blog announced a new trends project named within Google Finance named Google Domestic Trends. In short, Google tracks searches on Google.com and then groups those search volume metrics into industry sectors. Google will then plot the search volume by several industry sectors on a trends graph and allow you to then overall stocks […]

The Google Blog announced a new trends project named within Google Finance named Google Domestic Trends. In short, Google tracks searches on Google.com and then groups those search volume metrics into industry sectors. Google will then plot the search volume by several industry sectors on a trends graph and allow you to then overall stocks and indices on top of those search volume trends.

For example, I plotted Continental Airlines stock price on Google’s domestic trends index for airline travel:

Google Domestic Trends

Google thinks there may be some useful insight into search volume for economic forecasting. For more information, see the Google Finance Blog and Techmeme.


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About the Author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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