Google Instant Preview Ads Fully Launched For Search Ads
Google is now showing Instant Previews — small thumbnails that show when a user mouses over an ad — for all search ads, presumably helping to qualify consumers before they actually click-through on an ad. The feature has been in testing for at least a week or so. The company is touting the new functionality […]
Pamela Parker on April 25, 2011 at 9:14 pm | Reading time: 1 minute
Google is now showing Instant Previews — small thumbnails that show when a user mouses over an ad — for all search ads, presumably helping to qualify consumers before they actually click-through on an ad. The feature has been in testing for at least a week or so.
The company is touting the new functionality as a win-win for consumers and advertisers. Consumers get a sneak peek at the landing page before they click through on an ad, and advertisers don’t have to pay until the users actually click through. Once they do click-through, they’re presumably more interested in the advertisers’ product or service, given they’ve had a chance to preview what they’ll get on the other side.
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Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.