Google Launches AdWords Local Plus Box

Google announced the launch of the AdWords Local Plus box. When you conduct some local searches, the sponsored listings may contain a plus sign, which you can click and expand into a map. We have reported tests of this feature months ago, but now it is live. Here are screen captures: Here is a picture […]

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Google announced the launch of the AdWords Local Plus box. When you conduct some local searches, the sponsored listings may contain a plus sign, which you can click and expand into a map. We have reported tests of this feature months ago, but now it is live. Here are screen captures:


Here is a picture of the AdWords plus sign closed:
Google AdWords Local Plus Box

Here is a picture of the AdWords plus sign open:
Google AdWords Local Plus Box

Advertisers will not be charged for clicking on the plus sign; they will only be charged for clicks on the link that takes the searcher to the advertiser’s destination.

How do you get your ads to show up like this? If you are already a local business advertiser with Google, then you won’t have to do anything. The only requirement is that the ad be in the top yellow ad position. Ads on the right side of the page will not contain the plus sign.

Google is currently rolling this out to AdWords accounts in the US, Canada, UK, and Germany.

I wonder how soon we will see the Google Products Plus Sign on Google AdWords ads?


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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