SEO

Google launches Indexing API for job posting URLs


Google Small Business1 Ss 1920

Google has launched a new API aimed at making the Google job search features more real-time and up-to-date.

The new API, named the Indexing API, can currently only be used to crawl job posting pages marked up with job posting structured data, Google said. But the non-job-specific nature of the API’s name invites speculation as to the company’s plans for its future.

Google says it is releasing this specific API for job posting URLs because job listings come and go quickly, and it wants its job search database to reflect these changes as they happen. Google says the API allows “any site owner to directly notify Google when job posting pages are added or removed.” This results in a “fresh crawl, which can lead to higher quality user traffic and job applicant satisfaction,” Google added.

Google made this quick start guide for those developers and webmasters who want to give it a try.

I am curious to see if and when Google will release the Indexing API to be used more widely and not solely for job-posting URLs.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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