PPC

Google Local Service Ads are now available for dentists

Last week Google updated its Help Center to include a new vertical: Dentists.

The change was first noted by Matt Casady who wrote about the update on Local U. Carrie Hill posted about it on Twitter.

LSA Dentist Vertical Services

How it works. Prospective dentists will need to complete verification before being eligible to advertise.

Dentist LSAs Backgroud Checks

Why we care. If you’re a dentist or you’re running ads for a dentist, start going through the verification process now so you can get your LSA ads up as soon as possible!

Explore more on

Google Online advertising X
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Nicole Farley
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.