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Google may pick desktop over AMP page for the mobile-first index

Google's mobile-first index may index your desktop version over AMP when there is no mobile version of your website.

Barry Schwartz on November 17, 2016 at 9:28 am

Google has started slowly rolling out the mobile-first index to a small subset of users, and we have published a large list of FAQs around the mobile-first index.

But one somewhat shocking item I learned yesterday was that Google, by default, won’t use the AMP version of your page for the mobile index, even if you do not have a mobile-friendly alternative.

For example, you have a website that is only desktop-friendly, i.e., there is no mobile-friendly version, but you decide to skip mobile-friendly and go directly to building AMP pages for your site. So now you have a desktop version and an AMP version of your website. AMP is super mobile-friendly, it is super-fast, and it is specifically designed for mobile.

In the case above, Google said they will not use the AMP version in the new mobile-first index; instead it will pick your desktop version. You can force Google to use AMP in this case, but you need to use a rel alternate attribute to force it. But by default, Google will pick your desktop version for the mobile-first index.

Jennifer Slegg reported that Maile Ohye from Google said this at the State of Search conference:

So @maileohye confirmed that in a situation where there is desktop and AMP, Google will index desktop for mobile first. #StateofSearch
— Jennifer Slegg (@jenstar) November 14, 2016

I found this to be a bit surprising, and I asked Gary Illyes from Google about this. He confirmed on Twitter:

@rustybrick @maileohye @AlanBleiweiss yeah. I should've said that if you make the amps your pages' mobile version, then amps would be picked
— Gary Illyes (@methode) November 16, 2016

He also added that he has not seen a case where a site had AMP and did not also have a mobile version:

@rustybrick @maileohye @AlanBleiweiss but with the default amp setup desktop is picked. I dunno of any site that has only desktop+amp tho
— Gary Illyes (@methode) November 16, 2016

Again, it seems weird that Google would pick the desktop version over AMP, but in many cases, with AMP, there is no real site navigation to crawl the website. So on the indexing side, that is why this might make sense.

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.