Google News no longer supports the standout meta tag and Editors’ Pick

A few months after Google drops support for the meta news keywords tag, Google removes two other webmaster-related publisher features.

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With the launch of the new AI-powered Google News last night, Google has pulled support for two webmaster and SEO features for Google News publishers: the standout meta tag and the Editors’ Pick section.

Google posted about this change last night on Twitter, saying:

As part of the new Google News, we have ended support for Editors’ Picks feeds & the standout meta tag. We’ll have more to share on other ways publishers can optimize visibility in the near future.

For those publishers that use these features, there is obviously no reason to continue to do so. It is also built into the Yoast SEO plugin, and I assume Yoast will be removing those features as well. Here is a screen shot from the Yoast SEO plugin:

Standout Editors Pick Google Yoast

The standout meta tag launched in September 2011 as a way to enable news publishers to highlight articles they think stand above and beyond the rest. Their use was limited to seven times in a seven-day period, so publishers learned to use them sparingly.

The Editors’ Pick also launched in 2011, but in August. It let publishers who were included in this hand-curated system define which stories should be included in that list.

This comes just a few months after Google also dropped support for the meta keywords new tag.

Both of these features are no longer supported in the new version of Google News.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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