Google Newspaper Ads Run Again

PPC Discussion updates us that his newspaper ad that Google is testing with him and hundreds of other advertisers is currently running now in 78 27 newspapers. The test run of Google Print Ads is between the dates of 11/29/06 and 12/21/06, and the ads are to be placed in newspapers such as Chicago Tribune, […]

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PPC Discussion updates us that his newspaper ad that Google is testing with him and hundreds of other advertisers is currently running now in 78 27 newspapers. The test run of Google Print Ads is between the dates of 11/29/06 and 12/21/06, and the ads are to be placed in newspapers such as Chicago Tribune, Boston Herald, Houston Chronicle, Miami Herald, and many others. PPC Discussions said he would share the results of the test newspaper ad run with us, so I will track it and let you know what he reports.


Here is a copy of the email Google sent him:

“Congratulations! Your ad has been selected to run in Google’s print advertising test.

Attached is a list of newspapers, sections, and scheduled run dates for your ad, as well as a sample tearsheet displaying your ad. We determined where your ad would be placed by including it in a content bundle specifically relevant to your products or services.

Please note that some of the placements listed have not yet been confirmed by the newspapers and that your ad may appear in other publications in the near future. You may receive other confirmation emails such as this one.”

I wonder what his ad looked like. Jeremy, can you post the PDF of your ad?


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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