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Google Now Showing Three-Line Ad Sitelinks

Pamela Parker on September 5, 2011 at 12:56 pm

We’ve seen reports and are also seeing some AdWords ads displaying with three lines of sitelinks, and Google has updated its help documents to indicate that “up to six” and “three-line” Ad Sitelinks are now being displayed.

Previously, Ad Sitelinks were only displayed in one-line, two-line and embedded formats. Generally speaking, the multi-line AdSitelinks are only displayed when the ad is deemed an ideal match for the user’s search query, and is usually triggered by a query that includes a brand name.

Sitelinks are an AdWords extension that permits advertisers to include up to 10 direct links to internal pages on their sites, and Google then chooses which of those to display for a particular query. Google also recently expanded the number of Sitelinks that display in organic search results, as well.

About The Author

Pamela Parker

Pamela Parker is Executive Features Editor at Marketing Land, MarTech Today and Search Engine Land. She's a well-respected authority on digital marketing, having reported and written on the subject since 1998. She's a former managing editor of ClickZ, and worked on the business side helping independent publishers monetize their sites at Federated Media Publishing.