Google Play Gets “May The Fourth Be With You” Home Page Link On Star Wars Day

The streaming service could benefit big from the prominent Star Wars Day link on Google.com.

Chat with SearchBot

google play link for may the fourth be with youGoogle Play is well positioned for a very happy Star Wars Day.

While Bartolomeo Cristofori, inventor of the piano, holds court on the Google.com homepage this May 4, the search engine’s homepage is also paying homage to Star Wars Day — with a plug for Google Play.

The official slogan for the unofficial Star Wars Day, “May the Fourth be with you”, appears in a link below the search box. The link leads to the selection of Star Wars movie offerings available on Google Play.

google play star wars selectionThis isn’t the first time Google has used the home page to promote its products. The company featured links to Android phone products, including the Nexus One.

When the Nexus One promotion went live, way back in 2010, Piper Jaffray analyst Gene Munster calculated the value of that placement on Google’s homepage was worth between $4 and $5 million — based on a $15 or $20 CPM — if it had had to be bought.


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the newsletter search marketers rely on.