Google Play Gets “May The Fourth Be With You” Home Page Link On Star Wars Day

Google Play is well positioned for a very happy Star Wars Day.

While Bartolomeo Cristofori, inventor of the piano, holds court on the Google.com homepage this May 4, the search engine’s homepage is also paying homage to Star Wars Day — with a plug for Google Play.

The official slogan for the unofficial Star Wars Day, “May the Fourth be with you”, appears in a link below the search box. The link leads to the selection of Star Wars movie offerings available on Google Play.

This isn’t the first time Google has used the home page to promote its products. The company featured links to Android phone products, including the Nexus One.

When the Nexus One promotion went live, way back in 2010, Piper Jaffray analyst Gene Munster calculated the value of that placement on Google’s homepage was worth between $4 and $5 million — based on a $15 or $20 CPM — if it had had to be bought.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.