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Consumer

Who Invented The Piano? Google Doodle Celebrates Bartolomeo Cristofori’s 360th Birthday

Doodle plays "Joy of Man's Desiring" from Johann Sebastian Bach's Jesu and includes a control slider to adjust volume.

Amy Gesenhues on May 4, 2015 at 8:23 am
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Google piano logo
Many of us know the names of piano greats, but today’s Google logo schools us on its inventor Bartolomeo Critofori.

Today marks the Italian instrument maker’s 360th birthday. The doodle highlights the mechanics behind Critofori’s invention, using animation to show how the piano hammer strikes the strings, making the volume louder or softer depending on how hard a piano key is struck.

Originally called a pianoforte, Google’s doodle blog post on the logo sheds light on how the piano got its name: “In Italian, piano means soft, while forte means loud. Being able to change the volume was a major breakthrough.”

Being able to change the volume was a major breakthrough. And that’s exactly what Doodler Leon Hong wanted to highlight in this interactive Doodle.

Clicking the search icon on the side of the logo returns results for “who invented the piano” and the doodle includes sharing options to post on social media pages and send via email.

After clicking the logo’s play button, you can adjust the volume – and effort being put forth by Critofori while he plays – by moving the volume control slider between “p” for piano and “f” for forte. The melody being played is “Joy of Man’s Desiring” from Johann Sebastian Bach’s Jesu.

When asked how he went about recording the music for the logo, Hong explained, “The timing and loudness had to be precise and consistent so I plotted the notes using software and rendered the sound files with a virtual piano instrument.”

Here is one of Hong’s initial sketches that led to today’s final doodle:
Google Critofori doodle sketch


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Channel: ConsumerGoogle: Logos

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