Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels

According to Google's latest update, a quick search will bring up an "all-star lineup of content" from pro sports teams across the US and Canada.

Chat with SearchBot

Google Authorship Content Writing5 Ss 1920

Aiming to grab the attention of more basketball, hockey and baseball fans, Google will now include Google Posts from NBA, NHL and MLB teams directly in Knowledge Panels.

According to an announcement Monday, any Google Posts from NBA, NHL and MLB organizations will be included within the Knowledge Panel that surfaces when you search for a specific team.

“Now you can get the latest updates, videos, photos and more right on the Knowledge Panels in Search directly from some of your favorite NHL and NBA teams,” writes product manager Aditya Mahesh on Google’s Search Blog, “A quick search on Google brings up an all-star lineup of content from the teams your care about across the US and Canada.”

Bulls 1a.width 1350

Launched last year as an experiment, Google Posts are available to US museums, movies, sports teams and sports leagues — making it possible for organizations to post content directly on Google’s servers so that it appears when someone performs a search for the specific organization.

Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

About the author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Get the newsletter search marketers rely on.