Google rolls out Merchant Center UCP integration hub in the U.S.
Google is giving U.S. merchants new options to connect carts, checkout and customer identity through its UCP integration hub.
Google is giving U.S. merchants new options to connect carts, checkout and customer identity through its UCP integration hub.
Eligible Shopify merchants can now be automatically enrolled in native checkout across Google’s AI shopping experiences.
Google’s agentic commerce updates give advertisers new ways to boost AI visibility, engage shoppers and turn discovery into sales.
Google has clarified that Merchant Center for Agencies accounts can now link up to 1,000 client Merchant Center accounts
Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search.
Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights.
Google says it is investigating reports of an issue affecting Merchant Center, but has not yet shared details on the cause or expected resolution.
A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.
Google is making Local Inventory Ads the default for eligible Shopping campaigns and replacing "Local products" with a new filter.
Google is rolling out new Merchant Center agency roles that centralize client access management and strengthen security.
Google is adding new AI shopping insights to Merchant Center, giving retailers visibility into how products perform across their AI platforms.
The new Merchant Center tools are set to help retailers optimize product discovery and measure visibility across AI-powered shopping surfaces.
Google is introducing new creator partnerships, Maps inventory and AI-powered campaign tools for Demand Gen.
Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce.
Google’s new Ask Advisor aims to unify campaign management, analytics and optimization workflows through a Gemini-powered AI collaborator.
Google is rolling out Gemini-powered conversational ad formats across AI Mode and Search as it looks to make ads more contextual,
GML 2026 showcased how Gemini is transforming Search, advertising, commerce and measurement into a more conversational, AI-driven ecosystem.
Google is testing Merchant Advisor, an AI assistant inside Merchant Center that helps retailers manage setup and optimization tasks.
Agencies can now manage and optimize product data across all clients in one place as Google expands Merchant Center globally.
Google is scaling AI Max across more campaigns while giving advertisers clearer control over AI-driven targeting and messaging.
The new Merchant API gives advertisers more scalable, feature-rich tools to manage product data while preparing for the Content API sunset.
Google’s new commerce protocol signals a shift toward in-search checkout, changing where and how conversions happen for advertisers.
Expanding beyond paid social? Learn how to structure campaigns, control spend, and unlock demand without relying on the Meta playbook.
Member perks are now baked into product listings — and showing up on Gemini and AI Mode for the first time.
Turn reviews, social comments, and call data into content that answers real questions, closes gaps, and stays consistent across platforms.
Seeing the dreaded 'Your account has been suspended' banner in Google Ads? Learn its potential causes and how to get your account reinstated.
Google’s UCP update shifts shopping to AI-agents, where product data — not just ads — will determine visibility and sales.
Fewer searches lead to clicks, and discovery now happens across AI, social, and search. These investments help ecommerce brands stay visible.
Agencies can now use a single login to monitor all merchant clients — with proactive alerts designed to catch issues across accounts early.
Shoppers browse in ChatGPT but finish orders elsewhere, pushing OpenAI to rethink how AI drives retail sales.
AI can generate endless ad variations, but not every edit is ethical or policy-safe. Here’s a framework for responsible AI imagery in PPC.
Certified online pharmacies can now offer prescription drug subscriptions and bundled services under Google’s updated recurring billing policy.
Google released new guidance explaining how its Universal Commerce Protocol powers AI-driven checkout across its platforms.
Google’s move to auto-populate video assets in GMC allows video to be a built-in, commerce-ready component of retail ad strategy.
Google's latest update gives merchants new ways to quickly animate, clean up, and enhance product images directly inside Merchant Center.
Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable video performance.
Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty prices, helping retailers localize promotions.
Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.
Google’s default “Smart Cropping” may be auto-cropping product images in Shopping ads, requiring a support request to disable.
Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.