Google to launch new voter registration search tools & live-stream conventions on YouTube

Both the upcoming Republican and Democratic National Conventions will be broadcast via a live stream on YouTube.

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Google announced today it would be launching new voter registration search tools this coming Monday, July 18.

According to the post on Google’s official blog, searches for [register to vote] and similar queries will deliver a “detailed state-by-state guide” covering how to register, general requirements to vote, and registration deadlines.

While the new voter registration search tools are not live yet, Google shared the following image demonstrating how they work:
register to vote 2016 google

In addition to the new election-related search tools, Google says searches for the upcoming Republican and Democratic National Conventions on the Google App will surface event info along with speaker lineups and that both conventions will be broadcast via a live stream on YouTube.

During the 2014 election season, Google released similar voter-related search tools, with search results tailored to answer questions like “What is my registration deadline?” and “How do I vote?” — all personalized by state. Since Google’s newest search tools do not roll out until next week, it’s unclear how Google has improved upon what it launched two years ago.


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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