SEO

Drive better rankings and engagement with a smarter SEO framework

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The traditional marketing funnel doesn’t reflect how users actually search and engage with content today—and it’s hurting your SEO.

With access to more data than ever before, marketers now have a better framework for driving organic traffic: the spiderweb. By structuring your content strategy around interconnected, high-value pages, you can drive faster rankings, more organic traffic, and better user experiences.

Join Think Spiderwebs, Not Funnels For Remarkable SEO Results with Ryan Brock to learn:

  • Why traditional funnels waste organic traffic opportunities
  • What Gartner and leading researchers say about the modern buyer’s journey
  • How to shift your content strategy to improve rankings and engagement

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Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Edna Chavira
Edna Chavira is the Senior Director of Marketing Services at Third Door Media. She has over 20 years of experience helping B2B companies generate leads and acquire customers.