Google Says They Won’t Ask For Help In China To Compete

In Google sticks to solo plans from the Shanghai Daily, Google said it won’t work with a local partner in China to gain marketshare. Google’s vice president of China operations, Kai-fu Lee said that they “have confidence in our current approach” in China. Currently, Baidu has 50 percent share in China, compared to Google’s 16 […]

In Google sticks to solo plans from the Shanghai Daily, Google said it won’t work with a local partner in China to gain marketshare. Google’s vice president of China operations, Kai-fu Lee said that they “have confidence in our current approach” in China.

Currently, Baidu has 50 percent share in China, compared to Google’s 16 percent share, according to one estimate. Baidu’s share is expected to increase, while Google is expected to remain flat.

Yahoo has made partnerships in China to try to expand their reach, with the Alibaba.com investment. Note that Google did announce a partnership deal with Taiwan’s Chunghwa yesterday.


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About the Author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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