• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
SEO

Google Search Console sending alerts for big ranking, traffic drops

Google is sending out a new type of alert from Google Search Console.

Barry Schwartz on February 21, 2019 at 9:12 am
  • More

Google is now sending alerts and notifications from Google Search Console when it detects a “substantial drop” in clicks to your website from the Google search results compared to previous weeks data. Google is basically looking at week-over-week data in the Performance report and if the data is substantially off, Google can send a notification to verified property owners in Search Console of the change.

The notification. Vance Moore III shared a screenshot of the notification on Twitter, it reads “Search Console analyzed your performance report and found that your site had a substantial drop in clicks last week compared to the previous weeks. This drop is likely due to a drop in clicks for the query “X”.”

How it works. It appears Google will compare your site clicks and query clicks as reported in the Google Search Console’s performance report. If it sees huge fluctuations, Google may send the notification to those that have verified access to that property in Search Console. In the case above, Google saw a 48% drop in weekly clicks from Google search to the web site and thus the email alert went out.

Why would you see drops in clicks. The most obvious reason you would see a drop in clicks or impressions from Google search is that your web page that ranked in a certain position in Google no longer ranks in that position. Or maybe there was a spike in specific news-related searches that stopped trending the week after? The news related trend, there is not much you can do about. But if your rankings dropped, maybe there is a technical issue with the page that caused it to drop. That is where you do some SEO audit work to try to remedy the issue.

Why it matters. Some site owners do not look at their analytics or Search Console performance reports often enough. These alerts can help site owners realize changes in their site’s performance in Google search sooner, rather than later. It can help them find issues and address them before the issue significantly impacts their business.



About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Related Topics

Channel: SEOGoogle: Search ConsoleGoogle: SEO

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.
See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The 7 Phases of a Website Redesign
  • Rearchitecting Revenue: Accelerating Demand Through Data
  • Save Your Marketing by Fixing Bad Data, First
  • Precision Demand Generation: Create Meaningful Connections With Your Buyer
  • The Media-First Approach Why visual media must be a primary consideration for e-commerce businesses
See More Whitepapers

Webinars

  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
  • Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily search news and analysis.

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok