Google Sending Wikipedia A Ton Of Traffic
Google Traffic To Wikipedia up 166% Year over Year by Hitwise’s LeeAnn Prescott gives us some of the data search marketers have been craving for years. We all knew that Wikipedia tends to rule in the Google results but these statistics show us by how much. 70% of Wikipedia’s upstream visits came from search engines […]
Barry Schwartz on February 19, 2007 at 9:09 am | Reading time: 1 minute
Google Traffic To Wikipedia up 166% Year over Year by Hitwise’s LeeAnn Prescott gives us some of the data search marketers have been craving for years. We all knew that Wikipedia tends to rule in the Google results but these statistics show us by how much.
- 70% of Wikipedia’s upstream visits came from search engines
- 50% of the search engine visits came from Google
- The percentage of Google’s downstream traffic going to Wikipedia increased by 166% year over year
- Last week Wikipedia was the #3 website in Google’s downstream
This is eye opening data, but I would not consider this shocking, at all.
Postscript: Also see Danny’s Wikipedia Enters Top Ten Most Visited Sites from Friday.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.