Back to top

    Google Squared Is Now Live

    Google has pulled the covers off of Squared, the search tool that was first demoed during the Searchology event last month. Google Squared takes a search query and tried to present the results in tabular form — like an online spreadsheet of sorts. Sometimes it works very well and provides interesting results, and other times […]

    Google has pulled the covers off of Squared, the search tool that was first demoed during the Searchology event last month.

    Google Squared takes a search query and tried to present the results in tabular form — like an online spreadsheet of sorts. Sometimes it works very well and provides interesting results, and other times not so much. Here’s a screenshot of the “very well” example, a search for [u2 albums]:

    Google Squared

    Squared is very configurable; you can add and delete rows and/or columns, and sometimes replace data that Squared puts in your results. It’s a search tool that’s still part of Google Labs, and frankly, its overall usefulness is questionable. But that, presumably, is exactly what Google Labs is for — testing new ideas and seeing what sticks.

    An official announcement of today’s launch is expected soon.

    Update: Here’s the official announcement.


    Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. Search Engine Land is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.


    About the Author

    Matt McGee

    Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.