Google testing blue ‘instant’ AMP label in the search results
Google tries going blue with the AMP label, testing the word "instant" over "AMP."
Barry Schwartz on October 4, 2017 at 10:09 am | Reading time: 1 minute
Google is testing a new way to label AMP content in the mobile search results. Instead of using a gray AMP lightning bolt icon with the AMP letters next to it, Google is testing showing a blue lightning bolt icon with the word “instant” next to it.
This was first spotted by @Jonny_J_, however, I am personally not able to replicate it.
Here is a screen shot from Jonny:
Here is what I see, which is what you probably see as well:
Google is often testing different user interfaces — so this comes as no surprise.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.