Google Tests Phone Numbers In AdWords Ads

A reader sent us a screen capture of a phone number being listed in the Google AdWords ad text. The phone number is not related to one of Google’s click-to-call features and didn’t seem to be related to a browser extension. Google confirmed that this is indeed something they are testing. A Google spokesperson told us:

We’re currently testing a feature with a small number of advertisers in which a phone number can be included within the ad to help them more effectively engage with customers who prefer to connect over the phone.

Here is a picture of the the phone number in the ad, just under the ad title, but just above the ad description.