ChatGPT Ads rolling out audience lists

By Barry Schwartz

Published: July 7, 2026 at 7:27 am

OpenAI is rolling out the ability to upload audience lists to ChatGPT Ads. The option is under the “Tools” section and is named “Audiences.” I assume this lets ChatGPT Ads target based on the audience lists you upload to the ad platform for better ad targeting.

More details. You can upload raw or hashed emails and phone numbers to use as audience filters for your campaigns on ChatGPT Ads.

What it looks like. We spotted screenshots of this from Craig Graham and Joss Froggatt on LinkedIn – here are those screenshots:

Why we care. OpenAI continues to add more customizations and targeting options to its new ChatGPT Ads platform.

This should make for a more robust ad platform for advertisers and marketers and improve the overall conversions and ROI of the ads.

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ChatGPT Customer relationship management Online advertising OpenAI Targeted advertising LinkedIn

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About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.