Google To Acquire BeatThatQuote.com

Money.co.uk reports that Google will be buying BeatThatQuote.com. Google and BeatThatQuote.com have not officially confirmed this as of yet.

BeatThatQuote.com is a price comparison websites for loans and financial products. The site offers comparison pricing on loans, mortgage rates, credit card rates, insurance products and more.

Google has been known to offer comparison ads for mortgage rates in the past, specifically in the U.K.

Although we do not have official confirmation of the acquisition, Ashley Fletcher, the Online Marketing Manager at Beat That Quote, confirmed the buy out on Twitter saying, “nope – its true and I’m over the moon: http://www.beatthatquote.com.”

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• Google Launches Comparison Ads, Starting With Mortgages
• Google’s Mortgage Quotes Mystery

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.