Google To Push Semantic Search In 2009?

By Matt McGee

Published: January 23, 2009 at 4:06 pm

At Google Watch today, Clint Boulton found an interesting comment from Google CEO Eric Schmidt during Thursday’s earnings call.

During the call, Schmidt spoke about focusing on the “untapped potential of search and ads” and Google’s emphasis on search quality:

“Wouldn’t it be nice if Google understood the meaning of your phrase rather than just the words that are in that phrase? We have a lot of discoveries in that area that are going to roll out in the next little while.”

As Boulton points out, this is another step in semantic search — something Google has been working on somewhat under the radar for a while. But, if Schmidt’s comments are an indication, it may be more visible in 2009.

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About the author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.