Google Updates Link Scheme Webmaster Guidelines
I reported on a WebmasterWorld thread, which noticed Google added the word “excessive” to their link schemes Webmaster guidelines page. The line now reads, examples of link schemes can include “excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”).” The new word added to this page, as of yesterday, […]
Barry Schwartz on August 16, 2007 at 9:18 am | Reading time: 1 minute
I reported on a WebmasterWorld thread, which noticed Google added the word “excessive” to their link schemes Webmaster guidelines page.
The line now reads, examples of link schemes can include “excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”).”
The new word added to this page, as of yesterday, is “excessive.” The big question now being debated amongst webmasters and SEOs, is what exactly is “excessive” reciprocal links and link exchanges? At what point are you getting “excessive?”
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.