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Google Updates Link Scheme Webmaster Guidelines
The line now reads, examples of link schemes can include “excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”).”
The new word added to this page, as of yesterday, is “excessive.” The big question now being debated amongst webmasters and SEOs, is what exactly is “excessive” reciprocal links and link exchanges? At what point are you getting “excessive?”