Google’s Cutts On How To Locate Unnatural Links Pointing To Your Web Site

Google’s head of search spam, Matt Cutts, released a video today explaining how a webmaster can locate which links pointing to their website is “unnatural.”

As you know, Google has been sending unnatural link warnings to Webmasters for about a year now. Webmasters should act when they receive this email; they should remove the unnatural links. What happens if you really do not know which links pointing to your site are unnatural?

Google’s Matt Cutts gives you two ways to discover these links.

(1) You can sort your links to your site within Webmaster Tools by most recent links.

(2) Google is now often sending examples of unnatural links within the unnatural link warning emails to webmasters. They may list a few examples of the types of links Google finds to be unnatural; this way, a webmaster has something to work off of to start their process to remove the unnatural links.

I should note, this feature has been around for about 10 months, and Matt Cutts said he believes it was rolled out already as well.

Here is the video from Matt Cutts:

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.