Google’s Definitive Cloaking Video
Matt Cutts, head of Google’s Webspam team, posted a long video that he named the “definitive cloaking video.” Here is the video, I will post the main points below: Cloaking is showing different content to users than GoogleBot Cloaking Violation of Quality Guidelines Cloaking is High Risk It Is Often Used For Deceptive Reasons No […]
Barry Schwartz on November 2, 2011 at 11:22 am | Reading time: 1 minute
Matt Cutts, head of Google’s Webspam team, posted a long video that he named the “definitive cloaking video.”
Here is the video, I will post the main points below:
- Cloaking is showing different content to users than GoogleBot
- Cloaking Violation of Quality Guidelines
- Cloaking is High Risk
- It Is Often Used For Deceptive Reasons
- No Such Thing Has White Hat Cloaking
- Details on what might be perceived as cloaking is mentioned in the video
- Why geolocation and mobile detection is not cloaking
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- Google’s Matt Cutts On Cloaking & Search Snippets
- Good Cloaking, Evil Cloaking & Detection
- YADAC: Yet Another Debate About Cloaking Happens Again
- The Long Road To The Debate Over “White Hat Cloaking”
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About the author
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.