Search Illustrated: Black Hat Cloaking Explained

Have you ever clicked on a promising search result, only to find that the web page you land on has nothing to do with what you expected, or even worse, is a page of porn or other spam?

If so, you may have been the unwitting victim of black-hat cloaking. Today’s Search Illustrated shows how this bait-and-switch tactic is accomplished:

Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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Elliance