• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
SEO

Google’s Search Impact Report Goes Live For Select Few Webmasters

Google releases the alpha version of their new search queries report in Google Webmaster Tools to a small number of Webmasters for feedback and testing. We have screen shots of the new tool.

Barry Schwartz on February 12, 2015 at 9:28 am
  • More
google-g-analytics-ss-1920

A few weeks ago, Google opened up a form to seek testers for a new report within Google Webmaster Tools. That new report is now available to a sub-group of those testers and is named the Search Impact report.

I believe it is meant to ultimately replace the Search Queries report you all have access to within Google Webmaster Tools but it adds a lot of features. Specifically it gives the ability to better analyze your site’s performance in the Google search results by showing you clicks, impressions, CTR and average position while allowing you to compare these metrics using different dimensions such as dates, queries, pages, countries, devices and search property (web, images, etc).

I happen to have access to the Alpha reports, which we are told are expected to change over time based on our feedback. Here are high resolution screen shots of the reports, keep in mind, you are able to drill deeper into almost all of the data by clicking in the data rows below the graphical charts.

By Date Report:

google-search-impact-dates-1

Date Comparison:

google-search-impact-dates-compare-2

Queries Report:

google-search-impact-queries-2

Pages Report:

google-search-impact-pages-4

Countries Report:

google-search-impact-countries-6

Device Report:

google-search-impact-devices-8

Web Properties Report (which did not work for me):

google-search-impact-search-9

If you filled out the form to be an Alpha tester and do not see the “Search Impact” report under the “Search Traffic” category in Google Webmaster Tools – do not worry, Google said they will likely be inviting a second set of those who requested access a few weeks later.



About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Related Topics

Channel: SEOGoogle: Search ConsoleGoogle: SEO

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.
See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December 17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • A Beginner’s Guide to Omnichannel Marketing using Marketing Automation
  • The Top Five Objections That Hold Companies Back From Doing SEO
  • How To Optimize SEO With UGC
  • Email Tune-Up: A 5-Point Inspection to Get Your Program in Gear
  • Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
See More Whitepapers

Webinars

  • The Secret Behind SEO Success: Predict Rank with the Power of Data Science
  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily search news and analysis.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok