Google Posts gain AI-enhanced images feature

Google now lets you use AI to generate backgrounds for the images you add within Google Posts in your Google Business Profiles. “When creating a post for your customers in the Maps app, you can create an engaging AI-generated background for the photos you plan to use in the post,” Victoria Kroll from Google wrote.

This is similar to the AI-generation image features Google has for shopping ads, product studio, even in products in Business Profiles and more.

How it works. To add an AI-generated background, tap “Transform with AI” when adding a photo to your post in Maps on iPhone, select a theme, and generate.

To create a post with an AI-generated background for your image:

1. Go to your Business Profile. Learn how to find your profile.
2. Tap Add update  Add a photo or video.
3. On the pop-up screen, tap Transform with AI .
4. Choose an image you want to edit.
5. Select a theme for your image.
6. Tap Generate.
   • Wait for the image to generate.
7. Review the generated image from the editor.
   • If you’re satisfied with the image, tap Add  Continue.
   • If you choose to generate another image, tap Regenerate.

Once the image is added to your post you can:

1. Add a description.
2. Publish or preview your post.
   • To publish your post: At the bottom right, tap Publish.
   • To get a preview of your changes: Tap Preview. If you need more changes, at the top left, tap Back . Edit your draft until it’s ready to publish.

What it looks like. I posted screenshots of me going through this process with my own Business Profile on the Search Engine Roundtable. Here are those screenshots:

Why we care. This may make it easier for small businesses to improve the images that they upload to their Posts section on their Google Business Profiles. But at the same time, does this relate authentic images from that business or does it just make your images look more professional.