Got Bad Incoming Links? Google Says, “Don’t Fret It”

The Google Webmaster Central blog has a post on “dealing” with low quality backlinks. In that post, Google basically explains that incoming links is “just one of many” ranking factors. That being the case, Google says if you have bad quality incoming links, “don’t fret” it and focus on things you can control, like your […]

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The Google Webmaster Central blog has a post on “dealing” with low quality backlinks. In that post, Google basically explains that incoming links is “just one of many” ranking factors. That being the case, Google says if you have bad quality incoming links, “don’t fret” it and focus on things you can control, like your content.

Google does offer advice, such as asking the source of the link to remove your site from their page. If that doesn’t work, there is not much you can do. There is currently no tool in Webmaster Tools to communicate to Google to ignore certain links from sources on the Internet.

Google explains that over time they remove low quality sources from their index, so these links should not hurt you over time. Google recommends you report low quality sites in their spam report tool or paid link report.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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